Insurance, Loans

Led design strategy that contributed to $1.3M+ in incremental revenue and $22M AOP revenue target

MemexAI

Delivered AI-powered Cards experience and Wallet Analyzer for Investor Day

Product Design Manager

Credit Karma

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Aulani Resort

Spearheaded and executed high level website content strategy that helped scale revenues by over 30% YoY

Disneyland and Magic Band

Led content strategy, security features, and design principles for Magic Band rollout, Disney's all-in-one device for keyless room entry, park access, and FastPass integration that transformed the guest experience.

UX Content Strategist

Walt Disney Parks and Resorts

Senior UX Content Strategist

Capital Group

Capital Group Creative Work Bench

Led UX strategy, improved search experience by distinguishing keyword vs. natural language search, improving content discoverability for internal editorial tool

International Equity Landing Page

Led and launched, achieved an immediate impact, driving page views up by over 35% and CTR by 22%